For many organisations and their management teams, the mere mention of customer relationship management (CRM) inspires immediate fear and disillusionment. Far too numerous are the stories from companies across all industries about failed implementations, wasted money and time, and overly frustrated sales executives.
It doesn’t have to be that way, according to a Forbes article entitled “Seven Steps For Successful CRM Implementation.”
In this article, author Marc Emmer asserts that past frustrations and failures with CRM implementation have little to do with technology, and much more to do with the culture of the organisation attempting to implement it.
If this strikes a chord with you or brings back bad memories, this article provides seven keys to the successful deployment of a CRM solution.
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