Considering investing in a CRM solution? Here’s how to make it a dream and not a nightmare
For many organisations and their management teams, the mere mention of customer relationship management (CRM) inspires immediate fear and disillusionment. Far too numerous are the stories from companies across all industries about failed implementations, wasted money and time, and overly frustrated sales executives. It doesn’t have to be that way, according to a Forbes article… Read More »Considering investing in a CRM solution? Here’s how to make it a dream and not a nightmare